Making it in China’s competitive e-commerce scene can be tough – even big global brands like Amazon
have bowed out in recent months. However, Alibaba’s Tmall is set to stay ahead. Last week, it launched its first English-language Tmall merchant portal
in a bid to attract more international brands to enter the Chinese market and sell on Tmall. With this move, the e-commerce giant aims to double the number of global brands on its flagship site to 40,000 within the next three years.
‘The [new English-language] website will widen our reach to merchants, especially to those medium- and small-sized businesses around the world,’ Yi Qian, the platform’s deputy general manager, told the South China Morning Post
. Alibaba also announced plans to revamp the Tmall site with daily deals and enlisting flash sale and group-buying arm Juhuasuan.
And in good news for our Single's Day shopping this year, Tmall president Jiang Fan told China Daily
that these changes will be made available in time for November 11.