Watch out Miniso: there's a new kid on the block. And it's stylish. It's 'Nordic'. Nordically stylish. Coming fresh out of Guangzhou – that famous hotbed of Nordic design – Nome is yet another marvellous emporium selling everything from homeware and electronics to cheap cosmetics and even clothing.
'Designed by Sweden, Made in China' is what we are told of the range, and posters in-store let us know that they have supposedly recruited product designers from across Northern Europe to envision the wares. Whatever the truth may be, Nome does appear to be an aesthetically superior take on Miniso, while also maintaining the mind-bogglingly cheap price point. (The store does, however, bear several suspicious signs of actually just being Miniso under different branding – or sometimes just exactly the same.)
Any skepticism aside, it’s actually fairly convincing, and we're into it – here are just ten of the many excellent bargains to be found at your nearest Nome.